I'm linking to this piece discussing the lack of consistency among researchers reading and interpreting Neuroimaging studies, because I think this highlights why it is akin to phrenology or perhaps Tarot card readings.
Research Teams Reach Different Results From Same Brain-Scan Data
"When 70 independent teams were tasked with analyzing identical brain images, no two teams chose the same approach and their conclusions were highly variable. "
The fact that these are static neuroimages gives the impression of some sort of consistent, definitive interpretation. But Tarot Cards are also the same deck no matter who is laying out the cards. "It's in the cards," they will say. But, in truth, it is in the card reader.
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